Chips Ahoy!

The Misadventures of Cookie Guy

Challenge

Touchdown Southeast Asia! Launch the biscuit brand, Chips Ahoy! into the highly competitive Indonesian market through an effective and efficient socially lead approach targeting Millennial Mums.

Solution

Disrupt and reinvent the way we communicate - With mothers making the purchasing decisions for the household, we found an untapped opportunity to speak through digital channels - breaking their automated purchase cycle with their old brand and showing Chips Ahoy! as the modern and cool alternative to an old family favourite.

We created the Mis-adventures of Mr. Cookie Guy – a light hearted take on life. Brought to life through our brand character, The Cookie Guy, his mis-adventures shed new light on how to ‘Take it Easy’.

Results

0 to 3.9%

market share within the first two months

4 Mil+

ave. reach of our Facebook posts

2990

ave. Facebook post shares

+35%

ave. monthly fan growth