Reignite the childlike delight in all of us, transforming the world’s favorite cookie into one of Singapore’s most iconic brands.
Capitalize on the annual Mid-Autumn festival and its traditional sweet treat, the Mooncake. We created the The Oreo Mooncake initiative, a campaign to celebrate the season of harmony and family togetherness by giving back to the community through the wonderfilled world of Oreo.
We partnered with a local bakeshop to cook up a limited edition Wonderfilled Oreo Cheese Mooncake.
Delivered with love to influencers in different social media channels the Wonderfilled bag of Oreo goodness including a one-of-its-kind hand-painted hacked musical lantern.
Social posting and lots of content brought the Oreo Mooncake Initiative to the people.