Wonderfilled Mid-Autumn Festival


Reignite the childlike delight in all of us, transforming the world’s favorite cookie into one of Singapore’s most iconic brands.


Capitalize on the annual Mid-Autumn festival and its traditional sweet treat, the Mooncake. We created the The Oreo Mooncake initiative, a campaign to celebrate the season of harmony and family togetherness by giving back to the community through the wonderfilled world of Oreo.

1. The Bakeshop Tie-Up

We partnered with a local bakeshop to cook up a limited edition Wonderfilled Oreo Cheese Mooncake.

2. The Influencer Buzz

Delivered with love to influencers in different social media channels the Wonderfilled bag of Oreo goodness including a one-of-its-kind hand-painted hacked musical lantern.

3. Public Love

Social posting and lots of content brought the Oreo Mooncake Initiative to the people.

Behind the scenes



people reached


video views


total interactions


total engagements

2,000 likes, 130 comments, 420 shares

A nation lit up with Wonderfilled goodness and love


"Till now the Mooncake initiative’s still THE topic whenever anyone talks about Singapore Oreo."

Yifang Lee, January 2015

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