Singapore Airlines

No Detail Too Small

Challenge

Bring the meticulous attention to detail and luxury craftsmanship of Singapore Airlines, the world’s most awarded airline, to life through social video.

Solution

Go small, really really small, because no detail is too small. We filmed paper-craft wizard, Luca laconi-Stewart, building a highly detailed to-scale model of the flagship Singapore Airlines Airbus A380, including functional miniatures of the airline's award-winning seats and suites.

Behind the scenes

Results

+40 Mil

views

140,000+

shares

33,000+

reactions on Instagram

75

covered news and blog articles

Testimonial

"The concept is a simple yet powerful way to get the brand message across, with the choice of artist an inspired decision.

In coverage on other media outlets, the video has been described as 'mesmerizing' and it certainly is. We love it."

Singapore Airlines via Campaign Asia, December 2015



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