We Breathe What We Buy


Bring attention to WWF's sustainable palm oil efforts, and eventually change people's behaviour.


Unite Singaporeans during the worst haze season (in 2015) to stand in support against palm tree deforestation in Indonesia, with a visually-arresting series of 3 images that revealed the source of the haze within the form of everyday products that we consume.


+20 Mil

reached accross social


worth of free media

+1 Mil

hashtag impressions in first week


pledges to fight the haze


“This is it, we wanted a relevant local campaign that would have the potential to grow into the region. Now we'll see it on WWF global accounts with a massive reach!”

Kim Stegert, Director of Communications, WWF, September 2015

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